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Accelerating your social media and LinkedIn learning curve
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Speaking

 

Selected speech and workshop topics:

 
Beth’s presentation on effectively communicating difficult ideas and pitching concepts to leadership was nothing short of outstanding. Her ability to engage a diverse audience of 20 companies and deliver actionable insights was truly impressive.

Her expertise shone through as she navigated through strategies to streamline communication processes, making them more efficient and impactful. Beth’s clear and concise delivery style, coupled with her practical tips and real-world examples, resonated with everyone in the room.

I wholeheartedly recommend Beth for any future speaking engagements or workshops. Her knowledge, professionalism, and engaging presentation style make her a valuable asset in helping teams and organizations enhance their communication skills and accomplish their goals.
— Claudia Herbert-Colfer, Head of Programming at United Nations Global Compact USA

Finding Diamonds in Your Database

This program is perfect for:

  • Sales teams

  • Business owners, leaders, and partners

The audience will leave with:

  • How to search within your own network on LinkedIn™ for prospects and referral partners

  • How to fuel conversations using curiosity

  • Scripts for how to reconnect with people appropriately

Description:

Most people are connected to hundreds, if not thousands of people that they either don’t know, don’t know well, or have lost touch with. This is a diamond mine of untapped possibilities. This session covers concepts and actionable techniques to find and reconnect with contacts that could actually be their prospects, referral partners, or collaborators.

Unleash the Power of LinkedIn

This program is perfect for: Business owners, partners, sales teams, and anyone who gets business through word-of-mouth and referrals

Key takeaways:

  • Why to use LinkedIn

  • How to see success in 10 minutes a day

  • How to present yourself as an expert and stay top-of-mind

Description:

Some people still think of LinkedIn as a place to go only if you are looking for a job, but it is so much more than that. Even people who are active may not realize the power it holds to extend your networking, find and engage in communities, and build your professional brand.  

If someone does a Google search for your name your LinkedIn profile is likely to be in the first three results.

This session makes you think in a different way to begin using the real estate that LinkedIn provides to grow your brand.

I’ve had the great fortune of knowing Beth for several years. This is what I know: she’s an expert at using LinkedIn to grow your business. She not only offers great strategies, she shares specific tactics to get things done. Look no further if you want one of the best!
— Lois Creamer Founder & CEO, Book More Business
 

Making Critical Conversations Count

This program is perfect for: Organizations, teams, ERGs

Key takeaways:

  • Simple, yet profound principles for mastering conversations

  • How to gain confidence by planning ahead for situations that may have thrown you in the past

  • Phrases to begin using immediately during important upcoming meetings

Description:

How many times have you left an important conversation thinking “I should have said that differently? That could have had a better outcome.” If you’re like most people, you replay sales, leadership, or personal conversations over and over in your head. The good news is, this session will introduce you to a way of thinking and planning for those critical conversations to start off strong and stay in the game.


Exactly What to Say® on LinkedIn™

This program is perfect for: Sales teams, organizations, CEOs, business leaders, coaches, trainers, consultants, speakers

Key takeaways:

  • Understanding of simple, yet profound, principles for mastering conversations

  • Specific things to say when someone views their profile, when sending a connection request, and when commenting on someone's content

Description:

Are you making use of all the possible conversations you can have on LinkedIn? Learn about the cornerstones for conversational excellence as well as what to say when someone views your profile, when sending a connection invite or messaging, and when commenting on someone’s content.

Beth is one of the smartest, brightest minds that exists in the world of LinkedIn knowledge, networking online, and getting more out of your conversations in person.
— Phil M. Jones, Creator of Exactly What to Say

Next-Level Networking Skills

This program is perfect for:

  • Professionals in industries that rely on referral relationships like real estate, law, insurance,  and the organizations that support them

 Key takeaways:

  •  An understanding of what good networking is and is not


  •  A format for introducing yourself
 so people truly understand how you can help them

  •  Tips to be more comfortable in networking situations

Description:

For many people networking brings to mind dreadful meetings where strangers push sales pitches, and competitors lurk at every turn. Maybe you've tried various events without success, unsure of what to say, how to act, or how to turn a first chat into a meaningful connection. This session introduces a networking approach focused on building relationships. You'll learn how to introduce yourself effectively and leverage curiosity to fuel conversations that can lead to real referral relationships.

Other topics:


Super Sneaky Strategies for Using LinkedIn

This program is perfect for: Sales teams, business owners, and networking groups

Key takeaways:

  • How to use specific information on LinkedIn to prospect, promote yourself, and stay connected with your network

  • How to stay in front of your network consistently

  • How to spend as little time as possible in LinkedIn and get results

Description:

Find out little-known ways to use LinkedIn that aren’t obvious. There are features that LinkedIn has provided, but never told anyone about. There are ways to use features you know about in strategic ways to grow your professional brand and business.

Beth is an engaging speaker, and we really enjoyed having her as part of our agenda during a recent sales meeting.
She gave us great tips and I would certainly call on her again for more training. Thanks Beth!
— Allison Andrews, Director of Sales Operations, BioIVT

9 LinkedIn Landmines

This program is perfect for: Business owners and sales teams

Key takeaways:

  • Learn the behaviors that annoy people on LinkedIn

  • Protect your reputation by engaging authentically

Description:

Learn to sidestep the top nine mistakes on Linkedin that could hurt your business, brand, and reputation.

Amazing trainer, speaker, facilitator- so personable and knowledgeable. She is the epitome of a terrific networker as well! Can’t say enough good things about Beth and her ability to command a room and keep everyone engaged.
— Lucy Rosen, President, SmartMarketing Communications, Inc.

Fill Your Sales Funnel Using LinkedIn

This program is perfect for: Business owners and sales teams

Key takeaways:

  • How to build a targeted prospect list

  • How to get introductions to your prospects

  • How to present yourself as an expert

Description:

Business owners and salespeople often know that people are using LinkedIn as a prospecting and professional branding tool, but don't know how to go about it themselves. In this interactive session, Beth helps you maximize your use of LinkedIn as a prospecting tool.

Beth recently ran a Linkedin training seminar for a networking group of mine. I can honestly say, this was the best meeting we have ever had. All attendees were completely engaged the entire time. She doled out some really useful tips that could be implemented immediately... In fact that night, I went home, used some of her techniques and landed a new client! How’s that for a quick return
— Jim Posner, Account Executive at Combined Worksite Solutions, a Chubb Company

Help Your Organization Connect with Patients, Partners, and Profits on LinkedIn

This program is perfect for: Healthcare organizations

Key takeaways:

  • How and why to develop an advocacy program on LinkedIn

  • How to use social ambassadors

  • How, and who needs to be involved, to build a social media policy

  • The importance of training

Description:

Create an employee advocacy program on LinkedIn. It's like increasing your marketing staff.

If you aren't using employee advocacy on social media as a way to engage and spread the message about the work being done at your organization, you are missing a big opportunity.

Studies show that word-of-mouth is more trusted than other forms of marketing or advertising. Your physicians and staff are already on social media, including LinkedIn, so leverage their networks to amplify the content you work so hard to create.

This session will help you understand how and why to build an advocacy program so that your staff are spreading the word about the great things your organization goes, without getting themselves or the organization in trouble.

Note: This talk can be customized for organizations not in the healthcare industry.

Beth spoke at our Mayo Clinic Social Media Network Conference and provided an engaging LinkedIn presentation. Whether struggling to utilize this platform to its full potential or looking to learn how to create an All-Star profile... I highly recommend bringing in Beth for your LinkedIn training needs!!
— Patrick Hass, IT Lead Systems Analyst - Supporting World Class Medicine at Mayo Clinic

Note: Beth Granger does not work for LinkedIn but enjoys providing insights to them through various beta programs. LinkedIn is a registered trademark of LinkedIn Corporation.